⚠ Configuration required — open this file in an editor and set AIRTABLE_BASE_ID, AIRTABLE_TABLE_NAME, AIRTABLE_TOKEN, and LABEL_NAME at the top of the script block below.
[LABEL] · Direct-to-Consumer

D2C Activations

Working window — 12 months
Last refresh —
Total Activations
Across all categories
Confirmed
Locked for delivery
Acquisition Targets
D2C rights not secured
ODA Goal Total
Owned data acquisitions
Activation Date Category Status ODA Source Notes
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